As a media stock giant, Disney has a wide range of tools at its disposal to monetize its successes and bury its failures. A hit animated film spawns merchandising opportunities, theme park attractions, TV shows, and ultimately sequels. At its best, the Disney ecosystem is a marvel to watch. We will never know how Soul or Luca - a pair of Pixar films with Rotten Tomatoes scores above 90 - would've fared at the local multiplex. However, it also conditioned audiences to enjoy quality animation from the comfort, convenience, and cost-savings of home. The move helped Disney+ grow its audience count quickly. Pushing new animated features directly to Disney+ may have been necessary during the early stages of the COVID-19 crisis. In short, only the first theory seems to hold up. Puss in Boots: The Last Wish is the outlier with a 95% approval rating. The counter to that argument is that two of last year's three highest-grossing inked releases - all put out by other studios - ranked worse than Strange World and Lightyear. Having roughly three-quarters of the critic community behind a movie may not seem too shabby, but Disney routinely posts scores north of 90 for its animated films. Strange World and Lightyear last year clocked in at 72 and 74, respectively. Elemental has a critics approval rating of 79 on Rotten Tomatoes, meaning that 79% of the film critics tracked by the site are recommending the film. However, it's not as if rival studios aren't also embracing inclusion and diversity into their more successful animated films.įinally we get to quality. Families can now skip Disney movies on the silver screen, knowing they will be streaming on Disney+ a few months later.Īnother theory is that Disney inserting "woke" elements into its more recent releases is alienating conservative families. One theory is that Disney's decision to pull animated releases from theater screenings at the onset of the pandemic - feeding its Disney+ platform, instead - backfired. There's no shortage of explanations for Disney fumbling its once seemingly insurmountable dominance in theatrical animation. You have to go back to 2019 to find the last time that Disney animation had a movie theater blockbuster, putting out Frozen II and Toy Story 4 that year. Sing 2 outgrossed Encanto in multiplex ticketing that year. However, most of its success came after it completed its cinematic run, blossoming into a hit on the Disney+ catalog. In 2021, and Disney's Encanto became a musical sensation. Disney may have whiffed at the plate last year, but Universal's Minions: The Rise of Gru and Puss in Boots: The Last Wish and Paramount's Sonic the Hedgehog 2 all topped Disney's releases in 2022. Movie by Illumination (owned by Universal Pictures) and Nintendo. The highest-grossing film this year is The Super Mario Bros. The real shock was that Lightyear - the origin story for Toy Story's popular Buzz Lightyear - also failed to meet initial expectations for ticket sales.Īnimation isn't dead. Strange World bombed, but that wasn't a surprise. Last year was rough for Disney's iconic animation studio.
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